AREA OF FOCUS
Marketing • Art • Design • Content Production
Professional practice shaped by long-term expertise
CURRENT ROLE
Marketing & Digital Communication at HERA
I currently work as an Online Marketing Manager at HERA, a German manufacturer of LED lighting solutions for furniture, retail and interior applications.
My role focuses on digital presence, content strategy, and marketing communication across web and digital channels — bridging brand, product, and market needs.
HERA develops, produces, and supplies high-quality LED lighting systems used in furniture, retail and interior environments, and collaborates with architects and interior designers on lighting concepts and project solutions.
MISSION & VALUES
Principles behind my work
These values guide how I think, work, and collaborate across different contexts.
Awareness
I pay close attention to people and context before making decisions or shaping direction.
Creation
I enjoy the creative process of building things that are thoughtful, relevant, and useful.
Experimentation
I approach work as a working hypothesis — testing approaches, checking assumptions, and refining solutions through iteration.
Interaction
I value calm, win-win collaboration. Dialogue and feedback are central to any meaningful work.
WORK
Selected Projects
Portfolio is being updated. For now, I can share relevant samples privately based on your niche (website, marketing system, or UGC concept).
Digital Presence
Digital Presence
Marketing & Visual Communication
This space reflects my professional practice in marketing, project management, and digital communication.
It represents a focused cross-section of expertise spanning creative direction, visual systems, web development, content and video production, and client communication, shaped by over 20 years of work across different industries and roles.
Visual Storytelling & Digital Experiments
The channels explore visual storytelling, characters, and lifestyle aesthetics through short-form, native formats.
They function as a creative laboratory for testing narratives, visual language, and audience perception.
SEND A REQUEST
Let’s build your next step
Tell me what you need: website, marketing clarity, or UGC content. I’ll respond with a clear plan and timeline.